Case Study
- Digital
- Content
Rhyme Room
© 2025
Live Music Events
London & Colchester, UK
About
Rhyme Room is a live music event company based in London and Essex, giving emerging artists space to perform, build experience and grow their confidence on stage.
For two events in 2025, the campaign needed a flexible visual direction that could give each line-up its own presence while creating continuity across the series.
Artists as the Identity
The performers became the visual focus of each campaign.
Rather than placing one act above the rest, the posters bring the artists together as a collective. The consistent title treatment and composition connect both events, while the changing line-ups keep each campaign distinct.
The colour direction also responds to the season. Cooler blue tones shape the April event, while warmer reds and oranges bring more summer energy to the June campaign. This seasonal shift gives each event its own mood while keeping the wider system connected.
Campaign Performance
Compared with the previous three event posts:
+85%
average interactions per post
+107%
average shares per post
+76%
average likes per post
Outcome
Compared with the previous three event posts, the two campaigns increased average interactions per post by 85%, with average shares more than doubling.
The campaign gave Rhyme Room a repeatable visual direction that could adapt to changing line-ups and seasonal moods while maintaining continuity across the series.
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